ZONA Agency
Miami — full service
Your partner for everything the night needs — talent, rooms, production, creative, sponsors, press. One brief, one contract, one company accountable at 2am.
One contract. One number to call. Read by a person, usually within 24 hours.
Who we work with
A new concept or the tenth edition — strategy, production, sponsors, the whole build or one missing piece.
Programming for the quiet nights, marketing for the busy ones, reservation systems, a brand refresh — whatever the room needs next.
More projects for the roster, better decks, a stronger digital presence — routed through you, always.
Activations, partnerships, the right rooms and the right crowds — from idea to the morning-after report.
Not sure where you fit? Brief the desk — a paragraph is enough, and a person answers within 24 hours.
What you can hire us for
Hire one line or the whole column — delivered by our team and the network behind it. Most partnerships use two or three of these. The brief decides which — and if you only need one, that’s what we’ll tell you.
The night itself — designed, built, staffed, and run by people who are in the room when it happens.
The people and the rooms. We know who actually delivers on a Friday, and we know what they cost.
The money side. Who funds the night, what they get for it, and what the whole thing should cost.
How it looks, how it reads, and who hears about it — the difference between an event and a name people repeat.
The part that outlasts the night. Most of this industry's marketing dies on Sunday; this doesn't.
Most clients arrive knowing the night they want and not the list of things it takes. That’s fine — working out which of these you actually need is the first stage of how we work, and it’s a conversation, not a quote.
Why anyone hires us
01 — Finding them
Every experience is built on other people — and sourcing the right ones is referrals, DMs, and hoping. Access is the whole game, and it’s locked in other people’s phones.
02 — Running them
Ten negotiations, ten contracts, ten invoices, ten points of failure. Booking is easy; tracking the relationship, the paperwork, and the money is where nights fall apart.
03 — Seeing what you’re missing
The sponsor who’d fund it, the room that just opened, the talent about to break — opportunities in plain sight that you can’t see from inside your own calendar. We can.
You don’t need ten vendors. You need one partner who already knows all ten.
What ZONA Agency is
Whatever your business needs next — a launch, a rebrand, a marketing engine, a reservations system, a sponsor, a full production — ZONA is the agency that takes it on. An in-house team plus the curated network behind it: every specialist a job could need, already vetted, already connected.
You bring the goal; we assemble exactly what it takes and stay accountable for the outcome. Everything is delivered inside your ZONA profile — the brief, the people, the schedule, the paperwork, one thread with the desk.
How engagements are shaped
Project fees, monthly retainers, or success-based — the brief decides. Every engagement is delivered by our team and the network behind it.
How we work
Five stages. You can stop after any of them — most clients don’t.
What you’re making, who it’s for, what it has to feel like when the doors open, and what it has to return. Usually an hour. Start it however you like — write to the desk, or apply for your ZONA profile and brief us from inside it; everything we deliver lands there. You leave knowing whether we’re the right people for it — and if we’re not, we’ll tell you who is.
What you’re making, who it’s for, what it has to feel like when the doors open, and what it has to return. Usually an hour. Start it however you like — write to the desk, or apply for your ZONA profile and brief us from inside it; everything we deliver lands there. You leave knowing whether we’re the right people for it — and if we’re not, we’ll tell you who is.
Most producers deliver and disappear. Stage five is why the second one is easier than the first.
The honest answer
“Why not just hire the vendors myself?”
You can, and for a small job you probably should. Then it’s ten contracts, ten negotiations, ten failure points, and nobody accountable but you. You contract once with us — the way you hire a producer, not a lighting tech — and the ten relationships underneath are ours to manage.
What you’re paying for isn’t access to a list. It’s knowing which of the four DJs in your budget actually turns up, which agency ships on time, which sponsor says yes in three weeks rather than three months — and having one number to call when something moves on the day.
How we deliver
The best DJs, artists, venues, agencies and producers in the market are on our side of the table — a curated network we work with every week. When you hire ZONA, that’s who shows up: assembled per project, per role, by people who have worked with all of them.
Two or three names per role, with a reason attached to each. We know who delivers on a Friday and who is a great deck.
You sign with ZONA. The relationships, rates and paperwork underneath are our problem, and there are no ten invoices at the end of it.
We bring our members deals and take an orchestration cut. An agency on ZONA keeps its clients — which is exactly why the good ones answer the phone.
The people we deliver through have their own side of ZONA. ZONA Network
Partner with ZONA
A vendor takes a fee and goes home. That’s the right deal for most nights, and it’s most of what we do. But a concept worth building doesn’t need a vendor — it needs someone with skin in it, who loses if it doesn’t work.
You have a concept and it deserves to exist. We build it with you — production, talent, rooms, identity, sponsors — and we take a stake instead of a fee. Case by case, and only when we believe in it enough to be wrong with you.
Representation, properly. We work your calendar and your deals the way an agency is supposed to: chasing the room you should be in, not the one that emailed. For artists and venues we think should be bigger than they are.
Your event, our production, shared upside. You know the audience; we bring the machine — and we’re in it with you on the night, not on a status call the week after.
You need money in the room. We know who writes those cheques and what they want in return, and we’ll make the introduction and structure the deal. We broker the capital — we’re not the capital.
Miami first, because that’s where we are and where the rooms know us. Then CDMX, Bogotá, Madrid — the cities this culture actually moves between. The formats we own travel with us.
Partner with ZONA
A headliner for New Year’s. A room that’s full on Saturdays and empty midweek. A sponsor for a three-date series. A site and a campaign for a venue that opens in March. A concept you’ve been sitting on for a year. A paragraph is enough — we’ll come back with what it takes.
Rather just write? santiago@zona.so — same desk, same person, same 24 hours.